#smass
2014 Festival Hashtag: Pimp your show in 120 chars or less using #smass (Stop Me And Sell a Show) and we’ll RT best stuff. #SMASS
http://twitter.com/edinburghfest
So – you use the hashtag #smass in your tweets, we promote your show to thousands of Festival Twitter followers, if it’s a good tweet and a good show. Lots of people follow us on Twitter at last check.